The Seed that Grew into The Writer’s Rep
About the Writer Representatives
Co-creators, co-owners, and co-writer representatives Heather and Andrew were first introduced to each other online through a Web content and SEO writing service project for a common client that promised lucrative returns. The client continuously failed to maintain communication with the writers and editors involved and eventually fell off the face of the Google-Map - Heather and Andrew never saw a dime for their months of hard work.
Although no compensation was received directly from the online marketing and writing client, Heather and Andrew give secret thanks. Without the client's failure to follow through on their promises, the seed that has grown into The Writer’s Rep may never have been planted. Instead of letting frustration rule, they decided to act on some critical needs in the writing services industry. Maintaining consistent support and communication with their team and always paying their writers before they pay themselves constitute key cornerstones for these copywriter reps. They build off those stones to deliver a writing service experience to their clients on a personal level seldom seen throughout the largely anonymous content services and online business world.
As part of that, you’re not expected to work with total strangers. Whether you’re a writer looking to join our crew or a business wanting to present your product or service to the world like never before, here’s a little background on the masterminds behind this earth-shattering writer's firm.
Heather "Survive Anything" Broeker
After graduating from the University of North Carolina at Chapel Hill with a degree in journalism and advertising and a degree in film production, Heather faced a difficult decision: move to NYC to work for an advertising firm or take an internship in Hollywood. She chose Hollywood and later landed her first job at Fox Searchlight where she promoted such films as Napoleon Dynamite, Garden State and the Academy-Award winning, Sideways.
She then moved on to work in production and talent coordination for shows such as 9 on the Town, Reality Remix and more. During that time, she pursued freelance writing and launched a few blogs such as SurviveTheCity.com. But when the opportunity arose to move to New York to work as a Marketing Director, Heather didn't hesitate at the chance to try out the Big Apple and her love for writing. And while she got to work with companies such as Men's Health, Vanity Fair and Double Click, Heather longed for the outdoor life associated with Southern California.
In the June of 2007 she returned to Los Angeles and has since launched Head Over Heels, worked on a number of short films and online commercials, and, of course, finds the time to surf, bike, ski and hike any chance she can get.
Heather has completed three half marathons, a fifty-mile bike ride in Mexico and in February of 2008, climbed Mt. Whitney; the tallest mountain in the continental U.S. But we've been telling her that her head is in the clouds well before that.
Andrew "Italian Stallion" Rossillo
Andrew considers himself an ace of all trades; both in business and life in general. Why an ace? Because aces are cooler than jacks, of course.
Andrew's a NY transplant loving all that Sunny San Diego has to offer, especially because his upstate NY red neck blends in with the tanned necks of native San Diegans.
Ever since the first love poem he wrote in sixth grade, Andrew’s had quite a passion for writing which led to creating Peerless Perceptions Copywriting Services in 2005. He’s had the pleasure of working in Public Relations, Advertising, Marketing, Online Publishing, Teaching, Sales, the Health and Wellness Industry and the Chamber of Commerce. And although he’s written for the big boys of the business world such as SUBWAY, Best Buy, RadioShack, John Assaraf and StubHub, he’s a real softie when it comes to helping small-business owners explode out of the gates and dominate their target market.
During his downtime (about 10 minutes each day), you can find him playing soccer or laughing at people when they fall down. He aspires to write a successful novel, works almost as hard at making people laugh as he does for The Writer's Rep, and is on a continuing quest of self-improvement for the benefit of himself and all those he comes into contact with. As part of that, he'd like to remind you that you're all amazing and that you have infinite potential.
Andrew is a hope-filled romantic who has ridden a camel in Morocco; taught English in Madrid and ran with the bulls in Pamplona.
Derek “I’m too Nice to Say No” Heck
Derek Heck started off as a client of Andrew’s. They soon came to recognize the limitless potential for success by combining their talents. Donning the humble yet proud crest of the small-business owner, they’ve been battling faceless corporate giants in the name of small-business owners by providing service based on the genuine desire to help others succeed. They’ve also enjoyed proving that business can be fun and that there are plenty of opportunities for wonderful friendships along the way.
Heck has the intuition and tools necessary to truly empower you and your business. Stemming from over 10 years of intense success in multimedia pursuits, graphic design, video production, marketing and strategy for a wide range of clients, Heck’s rarely matched commitment to penetrate deep below the surface to address core needs has been taking his clients to levels that might never have been reached.
Heck lives in Calgary, Alberta Canada with his wife, Lucinda, and their amazing little boy Aidan.
Heck is the Owner and Creative Director of Scapes Creative and a Kolbe-Certified Consultant, and The Writer’s Rep offers his services to its clients as part of their quest to facilitate convenient success—just ask!
