Writer's Sword Blog

Similar to a sturdy and dependable financial portfolio, maintaining a diverse marketing plan is ideal for achieving the most comprehensive success. This underlines the well known caveat of not putting all of your eggs into a single basket. By diversifying your marketing and advertising plan you will effectively protect your business from self destructing if one of your primary marketing techniques fails. This way, even if you used the wrong bait on one of your marketing lines, putting multiple marketing lines in the water will still allow you to get some lucrative bites on your other lines.

The You-Me Content Phenomenon

While maintaining passion for you business is encouraged, it can often lead to a very self-oriented business approach. There all too many businesses who talk about their business in terms of what their business is capable of instead of how a customer can expect to improve their lives. More specifically, all of your marketing and sales messages should maintain the “you” perspective instead of the “me” or “I” perspective.

Go ahead and review your current marketing materials and you will most likely see “we” or “I” peppered throughout. While you may be thinking that people want to know what you can do for them, maintaining the “you” perspective is much more successful at speaking to your prospects instead of at them. Simply by using “you” more than “I” or “we” you will create a more direct connection for your prospect.

You can begin your revision of your content by simply searching for “we” and “I” and then restructuring your sentences to make it about “you;” your prospect. Another approach that’s been helpful for businesses is maintaining a benefits-driven approach with less emphasis on a features-driven approach.

Whether you are conducting article marketing, niche blog writing or writing sales letters, speak to your prospects instead of at them and you will be able to increase sales through a more intimate marketing message. 


Get professional marketing copywriting help that will put the “you” back into your business content.

What’s something that about 99.9 percent of the population reads every day? Articles! Articles provide people with the convenient opportunity to learn more about the topics they’re interested in, stay sharp in their respective fields and catch up on interesting information.

What’s something else that people read almost every day? Books, of course. Writing and publishing a series of articles to regularly send out to your audience allows you to create an ongoing story. And yes, regardless of your particular industry there is always a story to be told.

Even for those of you in industries that might otherwise tend to be considered a bit stuffy such as in the financial realm (no offense, of course) you can still develop interesting stories relating to your business and overall industry. If you think you need to maintain a numbers-oriented, straightforward approach to talking about your business you’re quite mistaken. Think of it this way: Top executives of companies are bombarded with information on a daily basis that features the same tired tone, lacking in any interesting storylines. They’re bored of getting their info in the same old manner every day and you have the opportunity to inject some useful entertainment in their lives—they’ll thank you with their checkbooks!

After all, it is because of stories that many cultures have been able to pass on their cultural values and historical events over the years. You can continue this tradition through article marketing so that others will be talking about your business many years from now.

Achieve lucrative immortality for your business through article marketing and keyword-driven SEO copywriting!

Did you know that your email marketing messages feature just a 10 percent chance of actually being read? What’s a better way to cut through the clutter and actually have your marketing messages viewed by your prospective customers? Mobile marketing and the power of text messages!

Text messages feature a 90 percent success rate of not only being read, but read within the first 30 minutes of receipt. This means that you now have a much more efficient means of marketing to your prospects and customers, creating one of the best returns on an investment possible.

Broad Marketing Reach

Another reason why mobile marketing has helped businesses to be so successful in reaching out to more prospects is because of its vastly superior reach compared to the Internet. For example, text message marketing is made available to 5 billion people compared to Internet marketing’s reach of 1.7 billion people.

Messages on the Move

Plus, text message marketing is like a mobile billboard for your business. It’s truly the one medium that’s with your prospects around the clock. In fact, recent numbers show that about 91 percent of 270 million mobile phone users reported having their phone within reach 24 hours a day, 365 days a year.

Luscious Lead Generation

One of the absolute premier reasons for incorporating text messages within your marketing is to generate exclusive leads. Every time someone opts in for one of your text message coupons, discounts, or informational update clubs, they give you their number which you can continue to market to with upsell opportunities, requests to visit your website, event invitations and much more.

Text Message Scripts

And yes, you will need a professional copywriter to make sure your text message marketing scripts pull in more high-paying prospects.