Writer's Sword Blog

Your customers’ experience with your business should never end with the sale of your product or service. In fact, it should never end…period. Promote loyal, lifetime clients and encourage positive referrals and increase word-of-mouth marketing by maintaining an absolute golden standard of excellence throughout your business’ customer service and customer support.

Starting off as a simple means of file sharing between remote computers, the Internet exploded into a world-wide phenomenon and continues to grow at an astounding rate. With almost any type of information and resources available, Web surfers are able to enjoy a virtually limitless experience. From mindless games to help pass the time to legitimate research tools and from chatting with friends in foreign countries to high-quality online degrees, you truly do have the world at your fingertips. However, gaining access to these wonderful resources is a package deal which includes some very serious security threats. With new scams, frauds, viruses, identity theft and other malevolent elements spreading throughout the Web at a vicious rate, it’s vitally important to monitor current Internet risk levels. Keeping yourself updated on Internet security threats will help you maintain safe browsing techniques and allow you to get the most out of the Web’s resources and top income producing services.

Safe Online Browsing Starts Offline

Unless you’re reading this article off a printout that a friend gave you, hopefully you’ve already addressed the following issues. But if you haven’t it is strongly recommended that you copy this article over into a new text document on your computer and shutdown your Internet browser just in case. Of course, we don’t wish to create fear or paranoia, but if you’re new to the Internet it’s best not to assume how much you know and be safe instead of sorry.

And in cases where you do need to copy text from the Internet onto your computer it’s safest for you to first copy it into your computer’s Notepad or standard text editing application (not a word processor) because these applications clear formatting from the original document, effectively eliminating the potential of copying any dangerous links or hidden items that could harm your computer. This does NOT automatically mean that all Notepad files are always safe. In fact, hackers have been known to exploit this common assumption and plant infected documents on public computer desktops. So, if the preceding paragraphs regarding potential perils while using your personal PC haven’t managed to instill at least a modicum of responsible fear then perhaps the thought of an innocent-looking file on a public computer going from Dr. Jekyll to Mr. Hyde in mere seconds will. 

Behind Fiery Walls

Now it’s time to check out the meat an’ taters of your computer’s security. Go to your computer’s start button to open your control panel. Next, select the security or security center folder. You should see several options within this security section which includes fundamental programs and applications commonly found on most computers.

One of the most important security features that you absolutely must have on at all times is your firewall. Your firewall filters data originating from the Internet or other computers on your network and will either block or allow that information to continue through the firewall into your computer. A firewall provides vital security protection by preventing hackers and malicious software from gaining access to your computer. In addition, your firewall also works in reverse and can help prevent your computer from spreading malicious software to other computers in the case of an infection.

You can control your firewall settings within your computer’s security center, and make changes to the way it filters information. This includes the ability to make exceptions and allow another program through to your computer. It’s best if you do not change the default settings that your computer came with. However, there are certain legitimate programs such as anti-virus programs that require you to allow them through your firewall as an exception or your firewall may identify them as a potential threat and prevent them from functioning properly.

Lastly, having two different firewalls operational at the same time on the same system is similar to the situation that often occurs when two superstar athletes are transferred and put on the same team. Even though they are both talented and capable of leading their team to the championship, after having been the lone wearer of the crown on their previous respective teams they don’t know how to do anything other than lead. Make sure you only have one firewall running at a time to ensure they don’t cancel each other out and render your computer’s security useless. 

Maintain proper vigilance while browsing online, keep yourself and your computer current with the latest Internet security news and technology and you’ll be able to maintain focus on your top income-producing activities and vital Internet research.



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Writer's Sword Blog

Twitter marketing is sometimes strangely similar to sex—at first glance it seems like a relatively straightforward issue, plugging one piece into its corresponding part. However, just like sex, it’s incredibly easy to fail to recognize many of the finer points and screw up what can be a very good thing. Yes, there are only a handful of fundamental tools offered on the surface of your Twitter account. However, there is a lucrative river of potential capabilities flowing just beneath the surface, made to run faster, deeper, and farther through symbiotic relationships that marry these tools and take advantage of the wealth of external resources specifically optimized for Twitter marketing campaigns.  

If you’re interested in Twitter beyond finding out why Lindsay Lohan is back in court or what your friends are currently eating, and you’d actually like to tap into the true power of Twitter, read our Twitter-list-marketing guide to capitalize on social media marketing opportunities that will help you grow your business at record speed.

You simply can’t have too much positivity in your life. (Why the heck do words such as “positivity” and “blog” still show up as misspelled in word processors?) Yes, outside recognition is great and it really helps to fuel the self-esteem. But giving yourself a mental pat on the back is what pays the residual dividends. Positive thought encourages self-confidence, which is much more permanent and empowering than any external accolades. However, there is often a very fine line between a strong sense of self-esteem or positive self-valuation and an overindulgent sense of pride.

Pride, in moderation, is most certainly a healthy attribute as it drives us to continually perform at high levels and be the best person we can possibly be, even inspiring others to act on their full potential as well. However, excessive levels of it can easily kill progress, and kill your client base. Too much pride causes us to focus solely on our own desires and beliefs and blind us to the most important elements in life, such as helping others. In this specific case, helping businesses achieve the greatest possible outcomes and record-breaking sales.