Did you know that your email marketing messages feature just a 10 percent chance of actually being read? What’s a better way to cut through the clutter and actually have your marketing messages viewed by your prospective customers? Mobile marketing and the power of text messages!

Text messages feature a 90 percent success rate of not only being read, but read within the first 30 minutes of receipt. This means that you now have a much more efficient means of marketing to your prospects and customers, creating one of the best returns on an investment possible.

Broad Marketing Reach

Another reason why mobile marketing has helped businesses to be so successful in reaching out to more prospects is because of its vastly superior reach compared to the Internet. For example, text message marketing is made available to 5 billion people compared to Internet marketing’s reach of 1.7 billion people.

Messages on the Move

Plus, text message marketing is like a mobile billboard for your business. It’s truly the one medium that’s with your prospects around the clock. In fact, recent numbers show that about 91 percent of 270 million mobile phone users reported having their phone within reach 24 hours a day, 365 days a year.

Luscious Lead Generation

One of the absolute premier reasons for incorporating text messages within your marketing is to generate exclusive leads. Every time someone opts in for one of your text message coupons, discounts, or informational update clubs, they give you their number which you can continue to market to with upsell opportunities, requests to visit your website, event invitations and much more.

Text Message Scripts

And yes, you will need a professional copywriter to make sure your text message marketing scripts pull in more high-paying prospects.