The You-Me Content Phenomenon

While maintaining passion for you business is encouraged, it can often lead to a very self-oriented business approach. There all too many businesses who talk about their business in terms of what their business is capable of instead of how a customer can expect to improve their lives. More specifically, all of your marketing and sales messages should maintain the “you” perspective instead of the “me” or “I” perspective.

Go ahead and review your current marketing materials and you will most likely see “we” or “I” peppered throughout. While you may be thinking that people want to know what you can do for them, maintaining the “you” perspective is much more successful at speaking to your prospects instead of at them. Simply by using “you” more than “I” or “we” you will create a more direct connection for your prospect.

You can begin your revision of your content by simply searching for “we” and “I” and then restructuring your sentences to make it about “you;” your prospect. Another approach that’s been helpful for businesses is maintaining a benefits-driven approach with less emphasis on a features-driven approach.

Whether you are conducting article marketing, niche blog writing or writing sales letters, speak to your prospects instead of at them and you will be able to increase sales through a more intimate marketing message. 


Get professional marketing copywriting help that will put the “you” back into your business content.