Landing pages also provide an excellent opportunity to market a specific product or service. You can easily tie these pages into fresh marketing campaigns without losing people within the sales funnel of your main website. Directing them to a single page generates incredible focus on a particular product or service you’re trying to promote. This is ideal for both new offers as well as trying to rejuvenate older offers that haven’t been selling well (e.g. clearance sales, overstock items), bringing new life to dead campaigns.