Just because someone doesn’t share your over-the-top joy for chocolate ice cream doesn’t make them wrong. There are always going to be those who prefer the sumptuous strawberry or the reserved, yet refined vanilla over the coco bean. You will need to keep this in mind with your landing pages. There may not necessarily be a right or wrong tone that you convey with your landing pages, but there certainly are specific tones and modes of speech that will prove to be much more effective than others. Generate and test several different landing pages to see which tone best zeroes in on your target audience.

Start off by developing chocolate, strawberry and vanilla landing pages:

Chocolate: These are the people who like to indulge themselves. Include appeals to greater leisure time, making exorbitant amounts money, and materialistic values.

Strawberry: Write content that appeals to those who are looking for something new and interesting in their lives. These are people who like to be the first to try something new and thrive on novelty.

Vanilla: Incorporate copywriting that appeals to those seeking classic approaches to business solutions, greater stability in their business and daily lives and a higher quality of life.

After you’ve published your landing pages you need to use analytics tools to test which set of content is converting the most website traffic. The best indicator here is the click-thru rate, measuring how many landing page visitors actually click through to your call to action.

Get this system in place and you’ll feed your own business instead of always having to buy food from others.