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There are generally two highly effective ways to incorporate your no-risk or money-back offer. The first way is to make it completely visible to your audience and offer it in every marketing piece possible. The second way to use this offer is to use it as a follow-up piece. Lose a prospect in your sales funnel? Have a lead that seemed completely interested in buying and then fell off the face of earth? Send them a follow-up piece and include your no-risk trial offer. It’s like fishing—you can’t just real in a big fish and expect them to simply come along for the ride if you don’t set the hook in their jaw. Your trial offer will set the hook deep in the bone…without hurting anyone, of course

Feel free to use this sample in your follow-up emails and mailers:

Email Subject:

Not ready to buy yet? Great—we have a no-risk trial offer for you!

Email body:

Hello there,

We see that you inquired about our services [ ] days ago, but we haven’t heard from you since. We understand that there are a lot of choices out there and it can also be hard to know who to trust online. Believe us—we’ve been burned by dishonest companies more times than the Olympic torch.

That’s why we decided to offer you a special no-risk trial offer. If you’re not completely satisfied after [ ] days then you’ll get a 100% refund.

We love what we do, and we do it really, really well. That’s not arrogance—it’s simply a genuine excitement we have in hoping everyone will be able to benefit from the service we provide.

Click through for details or you can call us at [ ] if you have any questions.

You now have the power to improve your [ ] without risking anything!

Best,
Rocky Balboa
Knockin’ Ya Lights Out, Inc.