Part of making your pieces pop is paying careful attention to how your mailers actually feel. The texture of your pieces is very important. Because when you consider how many other pieces may be in the mailbox at the same time as yours you’ll recognize the need to make your pieces feel different than the others. For example, using a slightly coarser print material or even a raised font will help them actually feel the difference between your piece and the others, causing your piece to literally stick out and call attention to itself.

Another point where many businesses fail to fashion their direct response marketing correctly is with the overall tone of the piece. All too many businesses feel that they need to be strictly formal in order to get people’s serious consideration. Not true! For one thing, people deal with serious issues all day long, and they will welcome a message that features a personal, lighter touch! One of the best ways that will help you accomplish this is by using computer programs or professional services that print your message in a font that looks like it is hand written. This can also be featured on postcards and on the outside of envelopes, greatly increasing your chances of the recipient actually opening up your mailer!

Fortune Is in the Follow-up

It is also very important to note one of the points where many businesses fall of with their marketing, failing to convert as many prospects as they potentially could: follow-up. If you fail to follow up with your prospects then you will essentially have wasted your direct response mailer campaign. Unless you’re offering a free, no-strings-attached car, not everyone is going to be ready to buy from you right away. Or, perhaps they recently received a similar offer in the mail and are simply torn regarding choosing between your business and your competitor. But a simple follow-up marketing message will help bring your business to the front of their minds and remind them that you’re serious about getting their business.

Hopefully you will be able to take advantage of these business resources in an effort to drive your business forward and achieve an outrageously successful ROI.